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What is the best way to make your brand stand out from the crowd? There are many reusable packaging options available today. Why is reusable packaging the only way to build a sustainable industry without sacrificing quality? How can the retail industry keep moving forward?
Reuse packaging [bottles, jars, and tins] to attract customers for their products.
The packaging should be manufactured from the right materials, ensuring that the product inside is not damaged. Potential customers today expect packaging to be environmentally friendly. Consequently, the use of sustainable, recyclable, and biodegradable materials is essential.
Reusable packaging is packaging that is used multiple times. It is typically designed with the view of durability, ease of use, ease of cleaning, and ease of repair and is ideally collapsible. All of those characteristics make it easy to return to the original user, who can utilize it repeatedly.
For small businesses, reusable packaging may consist of industrial-size containers, such as drums, or smaller, consumer-size packages, such as kegs or plastic bottles. For consumers, reusable packaging can be opportunistic in nature, such as reutilizing cardboard boxes, water jugs, or glass bottles.
Several categories of reusable packaging are found in widespread use. Examples include:
Pallets
Pallet collars, which enclose items on a pallet
Handheld containers
Bulk containers, such as drums, totes, and tanks
Boxes
Dunnage (material used to hold cargo in place during transport)
Wraps and straps
These packages may be made of stainless steel and other metals, plastic, wood, composite, or other materials.
How Does Reusable Packaging Work?
Setting up a logistics process is crucial to make packaging reuse feasible. Businesses must set up a system with end-users of their products to get their packaging returned to them.
Reusable packaging is designed and built to last for many years. It should ideally be recyclable when it can no longer be used effectively—once again preventing waste from going into the landfill.
Advantages of Reusable Packaging
Reusable packaging can be an attractive option in terms of positive economic, sustainability, and social outcomes.
Economic Benefits
Businesses that invest in reusable packaging can see direct savings in packaging purchase and disposal costs as a result of repeated reuse. A higher initial purchase price ends up translating into a lower cost per trip through repeated reuse.
Other economic benefits can come from productivity gains when reusable packaging better addresses the needs of work processes. An example of this benefit would be a design for better parts presentation to assembly line workers. The improved presentation can result in faster production, as well as improved ergonomics, which reduces the risk of workplace injury.
Reusable packaging is also associated with better protection of products and reduced damage. And cost-saving storage and transportation efficiencies are achieved because of reusable containers' superior strength for stacking when full and through a collapsible design when empty.
Sustainability Benefits
Sustainability is aided by the avoidance of expendable packaging, thus negating the need to dispose of it or divert it away from the landfill through efforts to recycle. Better product protection in reusable packaging also aids sustainability through the reduction of damage and the investment of resources required to dispose of the unsaleable product as well as to manufacture and ship the replacement merchandise.
Social Benefits
In terms of social outcomes, reusable packaging can be designed to improve ergonomics, through the creation of smaller containers with handholds, for example, drop doors that allow material handlers to work in close proximity to items to be handled.
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