Pyramid Packaging #5

The concept of pyramid packaging for milk. Why pyramid packaging? Dip? Effects and application. Tetra Pak. The 3A’s — short for availability, affordability, and activeness. I sit actually helpful in motivating a purchase?

Pyramid packaging has been introduced

for milk for two primary reasons.

Firstly, the pyramidal shape provides for better utilization of space during storage and transportation than when cartons are used. It also stores the milk for a longer time and keeps it consumable for a long time. Earlier polymer packaging was used.
The second reason for using the pyramid packaging of tetra pack, a Swedish Company, is to provide an aseptic condition so that the milk can be stored for a longer period of time without getting spoiled.

DiP- Deeper in the Pyramid

At a time when production and distribution were far from reliable, Dr. Ruben Rausing founded Tetra Pak and introduced a revolutionary way to package and make milk available in a safe and efficient manner. His innovation filled an important need in post-war Europe and success was immediate. Ever since then it has continuously developed and improved his concept.

Today their equipment is found across the globe and every year food and drink in these packages reach billions of consumers. Their solutions include numerous innovations in food processing, packaging, and distribution, all with a goal in mind: to make food safe and available, everywhere.

The 3A’s — short for availability, affordability, and activeness

This has been defined as the key success factor in reaching and appealing to low-income consumers. They provide a useful checklist for food and beverage manufacturers venturing into DiP territory.

Availability

First, as obvious as it may sound, the product must be easily available to the DiP consumer. Achieving this means setting up functioning distribution logistics, getting government permits and licenses, and offering practical merchandising solutions to retailers.

Affordability

The product must be priced within the consumers’ ability to buy it. And consumers — especially parents buying food for their children — must experience superior value for money. It’s got to be within range and worth it.

Attractiveness

Third, the product must be attractive. This is not just about visual appearance. It’s also about offering nutritious content, quality, convenience, and aspirational value — in an environmentally and socially responsible manner.

Quite simply, does it motivate a purchase?

Tetra Pak’s Food for Development Office (FfDO) conducts a range of activities designed to serve DiP customers and consumers, enabling further penetration into emerging markets. For example, as part of their School Milk Programme, they worked in a public-private partnership with the Government to

develop an innovative, nutritious drink - milk with the popular local cereal quinoa. The drink is distributed to schoolchildren, making milk a regular part of their diet.

Pyramid shape packaging involves the use of packaging and containers made of dielectric materials such as plastic, fiberglass, and paper molded into the form of a pyramid using the dimensional ratio as the measurements of the great pyramid in Egypt. In recent decades, there has been increased interest in the proposed enhanced energy fields created by models of the great pyramid.

Effects and Application:

preservation of organic material
methods for maintaining razor blades
medical applications to regulate the disturbances of human energy
methods for treating infectious diseases and allergies

The pyramid structure can be after the PH of the solution contained within the pyramid.

It has also been shown to promote moisture loss of internal biological samples, along with a threefold increase in the decomposition ratio of aqueous hydrogen peroxide.

A recent study revealed that hollow pyramid structures which contained milk inhibited the growth of microorganisms as compared with the control sample.